ISO 31700:2023 - Consumer Protection – Privacy by Design for Consumer Goods and Services
This standard, officially released in February 2023 by ISO, sets out 30 core requirements for privacy and data protection across the product and service life cycle. It helps organizations identify privacy risks, implement proactive safeguards, and ensure that privacy features are integrated—not retrofitted—into technology, processes, and consumer interfaces.
This standard is applicable to both digital and physical products that collect, process, or store personal consumer data.
Consumers today expect products and services to respect their privacy by default. Global data protection laws now require privacy to be a design requirement, not an afterthought. ISO 31700:2023 is the first international standard to operationalize Privacy by Design.
By adopting this standard, your organization demonstrates leadership in privacy-conscious innovation and prepares for international compliance—protecting not just your users, but also your brand reputation and bottom line.
Implementing ISO 31700 through our consulting services provides measurable business advantages:
✅ Accelerates Compliance Readiness
Helps your organization proactively meet data privacy laws, avoiding costly fines and legal disputes.
✅ Strengthens Brand Reputation
Showcases your commitment to ethical data practices and consumer rights, improving public trust.
✅ Reduces Product Recalls or Redesigns
Saves time and cost by avoiding last-minute changes due to non-compliance or privacy oversights.
✅ Enhances Customer Retention
Builds long-term loyalty by prioritizing user privacy and security.
✅ Differentiates You in the Market
Sets your products apart in competitive, privacy-sensitive industries such as fintech, healthtech, e-commerce, and IoT.
✅ Boosts Internal Efficiency
Promotes cross-departmental collaboration between design, IT, compliance, and marketing teams—creating privacy-aware innovation pipelines.
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