ISO 20671 is officially titled:
“Brand evaluation — Principles and fundamentals”
This standard offers a framework for:
ISO 20671 is applicable to all types of organizations—public or private, large or small—that seek to manage brand performance systematically and sustainably.
Brands drive consumer behavior, stakeholder trust, and long-term business success. However, traditional financial reporting does not adequately capture brand strength and intangible value. Without a structured evaluation method, companies face:
ISO 20671 resolves this by offering a transparent, internationally recognized framework for brand evaluation based on clear principles, such as relevance, distinctiveness, consistency, and responsiveness.
Adopting ISO 20671 brings measurable advantages:
Here’s how ISO 20671 empowers your organization:
Make data-driven decisions for marketing and brand-building activities.
Use objective brand valuation for negotiation, reporting, or deal structuring.
Align your brand strategy with consumer expectations and business objectives.
Clearly communicate brand performance to stakeholders, investors, and employees.
Integrate brand value in broader sustainability and reputation management strategies.
Identify key brand drivers that influence customer perception and trust.
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Growth Management Corporation is a management consulting firm that provides consulting, training, implementation, and certification services and solutions to organizations of all sizes, and all domains.
