ISO 20611 is officially titled:
“Adventure tourism — Good practices for sustainability — Requirements and recommendations”
This standard provides guidance and best practices for:
It is applicable to all types of adventure tourism providers, including tour operators, guides, resorts, and activity organizers offering services like trekking, kayaking, rafting, ziplining, wildlife safaris, and more.
Adventure tourism, by nature, involves inherent risks and operates in ecologically sensitive environments. Without standardized guidelines:
ISO 20611 ensures that adventure tourism is safe, professionally managed, and sustainable, balancing visitor experience with environmental and cultural responsibility.
Adopting ISO 20611 brings immense operational, ethical, and commercial advantages:
Implementing ISO 20611 helps your organization grow responsibly and profitably:
Offer safer, well-managed adventure experiences that earn customer trust and loyalty.
Position your company as a responsible and ethical tourism provider.
Meet international and local tourism safety and sustainability standards.
Lay the foundation for earning environmental labels or sustainable tourism certifications.
Appeal to the growing global market of conscious, responsible travelers.
Documented safety and ethical practices reduce liability and build long-term trust.
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