ISO 13299 is officially titled:
“Sensory analysis — Methodology — General guidance for establishing a sensory profile”
This standard offers a systematic approach to describe, analyze, and quantify sensory attributes of products using trained panels. It covers procedures for:
It applies to all types of products—solid, liquid, gas, or combinations—and ensures results are objective, reproducible, and statistically valid.
In today’s competitive market, consumer preference is heavily influenced by sensory experience. Companies need reliable data to:
ISO 13299 helps standardize sensory analysis and eliminate subjective bias—making sensory data actionable and trustworthy.
Adopting ISO 13299 enables businesses to:
Compare batches, formulas, or supplier variations through objective sensory criteria.
Develop internal or third-party teams skilled in structured evaluation.
Align R&D with real user experiences and sensory expectations.
Use sensory profiling to differentiate your brand in saturated markets.
Use scientifically collected sensory data to back marketing or compliance documentation.
Implementing ISO 13299 through GMC’s expert consulting brings clear business advantages:
Reduce trial-and-error by using clear sensory feedback during product development.
Align product characteristics with consumer preferences, leading to better acceptance.
Add sensory data to your QA/QC frameworks alongside physical and chemical testing.
Help R&D, marketing, and production teams speak a common, data-driven language.
Standardized sensory profiling meets global buyer and retailer expectations.
Identify undesirable sensory traits before launch or during routine production.
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