ISO 12931 is officially titled:
“Performance criteria for authentication solutions used to combat counterfeiting of material goods”
It provides guidelines and performance criteria to assess and implement authentication solutions—both overt and covert—that can verify the authenticity of physical products, such as:
The standard supports brand owners in choosing appropriate anti-counterfeiting technologies, including barcodes, RFID, holograms, tamper-evident seals, digital signatures, and forensic identifiers.
The global counterfeit market is valued at over $1.5 trillion, affecting nearly every industry. ISO 12931 addresses this by:
Whether you are manufacturing, distributing, or selling products, ISO 12931 provides the tools to authenticate, trace, and secure your goods at every stage.
Implementing ISO 12931 helps businesses:
Based on environment, risk level, market exposure, and product value.
Use forensic and digital tools to validate authenticity throughout the supply chain.
Secure tracking from factory to consumer.
Align with laws and industry frameworks for anti-counterfeiting and product safety.
Build consumer trust through transparent authentication.
Partnering with GMC to implement ISO 12931 provides significant business advantages:
Prevent losses due to counterfeit products and grey market diversion.
Verified products increase customer loyalty and reduce return fraud.
Documented authentication methods support prosecution of counterfeiters.
Enable secure handoffs across global supply networks.
Integrate physical authentication with blockchain, IoT, and ERP systems.
Gain recognition with customs, border protection, and industry regulators.
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Growth Management Corporation is a management consulting firm that provides consulting, training, implementation, and certification services and solutions to organizations of all sizes, and all domains.
